The show based on the fashion influencer talent hunt will be streaming on Myntra and Voot App from November 11. day watching your team win and win at bitcoin betting, Copyright 2022 | Business News This Week. Myntra aims to churn out close to 1,000 hours of live video content per month for deeper consumer engagement, contributing to the creator economy phenomenon. Participants should follow our official page @. The brand is an emerging favorite among [], INDIA, February 4, 2020: Luxury watchmaker Fossil today announced the expansion of its partnership with Flipkart and Myntra, Indias homegrown e-commerce marketplace and the leading destination for fashion and lifestyle respectively, with the launch of []. Two androgynous fashion influencers from Darjeeling, Nirjal Basnet aka Queenandro and Priyam Yonzon aka Priii will be soon seen in the popular digital reality show Myntra Fashion Superstar Season 3. Audition dressing, makeup, accessories and footwear are to carried by the participants and are expected to be responsible for that. Voot is the leader for creating content for the youth and always being the youth whisperer. Snapdeal is also working with certain international brands to get them on its platform, informed Amit Maheshwari, VP-Fashion, without divulging the names. With more than 600 700 live sessions every month,M Live has seen a 5X growth in traffic in the last 5 months and our orders have gone up by 10X in the last six months. We respect the commitment that they have shown towards accepting and being a part of the pop culture community. I am extremely excited at this opportunity and look forward to the launch of Myntra Fashion Superstar.. When asked why did he chose India to do modeling and how different is it from Argentina, Derek said that almost everything is different. 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We are also thrilled about Myntra's proprietary technology allowing viewers to not just watch the show but also interact live with the contestants and the judges, as well as shop all the looks of the influencers (contestants) via Myntra Studio on the Myntra app. A first for any e-commerce platform in the country, this marks the beginning of Myntras in-app content led destination to engage customers., Bollywood actor, Sonakshi Sinha, said,Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first ever hunt for the biggest fashion influencer in the country. Among the several reasons for registering yourself for the auditions, heres a list of the most notable ones: We take pride in the fact that ATRASKI Fashion has built its foundation on grounds of honesty and transparency. He or she will get to curate styles on the Myntra app, will get a chance to host fashion and styling shows on Zoom TV and will also feature in Filmfare magazine. The season will witness several budding and established fashion, lifestyle, and beauty influencers battle it out based on their inherent talent, individual expression, and powerful engagement. Rihanna wore a baggy black t-shirt with the people's princess emblazoned on the front and the title 'Princess of Wales'. The biggest strength of M-Live is that its the nearest to an expert-assisted offline shopping experience that is fully experienced online. She currently has 21.8K followers on her Instagram. Achint Setia, VP & Business Head, Social Commerce, Myntra, said :As it enters its third edition, Myntra Fashion Superstar is a phenomenon to reckon with in the fashion, entertainment, and content space, creating a strong fan-following by driving relevant conversations around authenticity, inclusivity and challenging societal norms for the better. Stay tuned to watch the power-packed fashion battle exclusively on the two platforms from 11thNovember, 2021. According to Derek, stereotypes are there in the fashion industry. We are closely associated with start-ups such as Karna, and Sanfe Paul John shoes. Setia gives Social Samosa an understanding of how the brands content to commerce funnel functions. He said, In a world where everything is imperfect, I would like to give everyone the opportunity of tasting what is being a model, without stereotypes, without judgements, without barriers., Also Read: Fashion Is All About Multimedia, Fashion Model, Milena Panic`, Your email address will not be published. She has a base of around 141K followers on Instagram and her reels are over million views. With viewers having the opportunity to binge-watch all eight episodes on Myntra and Voot, the fashion-lifestyle-based reality show will focus on combining fashion as a tool with social media as a platform to create thought-provoking conversations that actually matter to the youth. No on spot registration will be entertained. Explaing how his mood decides his outfit, he says, If I am in a good mood I usually wear white clothes and if Im in a bad mood I usually wear black clothes. Naeem Khan, whose client list boasts of Michelle Obama and Beyonce, is all set to make his Indian ramp debut at the Lakme Fashion Week. Has creating a community of influencers helped you create better results? Have a look at this website for brand new non-uk websites. While Myntra is the leader for young fashion, its great to see them actively adopting the pop culture trend. Priyam Yonzon aka Priii is a non binary person who is known for her androgynous look and fashion. With six years of journalism experience under her kitty, Saloni has tried hands on various beats including Social Media, e-commerce, Mobile, Indian radio, Advertising, Food and Travel. Pursuing modeling was never in his books, Derek mentioned. All the action in the competition will be telecast in a series, spanning 8 weeks on the Myntra app, and Zoom TV. Neel Achary is the editor of Business News This Week. But when he got into the world of fashion, he fell in love with it and decide not to quit. With shoppable looks of the influencers (contestants), exclusive behind-the-scenes footage, and episodic reviews, Myntra Studio and Voot will be the ideal destinations to experience fashion superstars in the making at Myntra Fashion Superstar Season 3. Business moves the world forward, but not all is about making deals. Influencer-led commerce, as the term suggests, is all about having influencers or key opinion leaders as the trusted source between brands and their customers. Some agencies at India gets possessive with their models, they think we are numbers, or just pretty faces that should work for them. He loves to gain knowledge about different cultures. Myntra is investing in grassroots-level development of the creator economy. We made some substantial strides especially with our live sessions on Beauty and Personal Care as more and more shoppers base their purchase decisions based on the authenticity of the product, organic ingredients used, and reviews from trusted sources. He is raising his three brothers for their betterment of life. Myntras investment in influencer-led content is 3X-4X of what it was in 2019. He had scored once and had seen two goals ruled out for offside. The company continues to sell some essential items and accepts orders for its fashion portal Nykaa Fashion, although with delayed delivery timelines. As the ultimate destination for fashion and lifestyle, Myntras influence over the perception and enthusiasm for fashion is set to take a leap through this show, with specialized content, aimed at inspiring and engaging the audience. However, he would love to complete his studies as a psychologist. In case of any queries or question, DM us on our official page. Rangriti has [], Myntra has on-boarded Urbanic, a London-based digital fashion brand and the ultimate one-stop-shop for edgy, chic yet economical fashion, marking the latters first-ever partnership with an e-commerce platform. Some invaluable ideas from people who have been there and done that. Required fields are marked *. With engaging and entertaining content that is enthralling millions of its users, Voot has paved its way to becoming a leading digital entertainment platform in the country. ATRASKI is a Delhi-based marketing agency, currently operating in 25+ cities across India. With an aim to provide an opportunity to fashion enthusiasts across the country to showcase their creative prowess, the third season of Myntra Fashion Superstar with the theme #MFSIWearMyStory will showcase the hunt to find Indias next big fashion influencer and leverage the synergy between iconic fashion trends and social media. A good models know what to do to become a better model, nobody should judge you because of your body or appearance. Customer engagement is a continuous process and requires long-term commitment to build meaningful relationships. So, no matter your age or what you identify yourselves as, if you have the fire in your belly, we are ramp ready for you! In addition, various celebrities who are part of the guest jury panel will offer viewers, tips and tricks on becoming fashion influencers. Still is not good because you dont get paid enough to live doing what you love. He has been covering all the business stories, economy, and corporate stories. I got my black belt degree in Tae kwon do when I was 16. Their presence in the digital reality show will not just be the representation of the hill people but also the visibility of the queer community from Darjeeling in the so called mainstream. Androgynous duo Nirjal Basnet and Priyam Yonzon from Darjeeling in Myntra Fashion Superstar S3. Myntra Studio gives our patrons personalized access to original content led by their favourite influencers. I am a personal trainer so I train myself in very different ways, If I start writing my routine Ill take decades to finish it I like to workout, I am pretty good at sports because Ive been training since I was 3 years old. Conceived by Myntra, the concept provides a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities, through digital and social-first content. How much percent of your total transactions are derived from the content on Myntras Studio? All of us are unique, this is our power, Nektarios Kirkopoulos, Fashion is about authenticity and personality, Fashion Model, Aline Tabata, Derek Castle, A Fashion Model and a Traveler Following His Dreams. Your email address will not be published. Elaborating further, she says, I didnt face any stereotype I have a huge respect for myself so I never let anyone tell me what I should be or how I should be. Myntra and Voot, are set to present Myntra Fashion Superstar Season 3, exclusively on Myntra Studio on the Myntra App and Voot on 11thNovember, 2021. 3rd edition of South India Media Summit to take place at Chennai on 27th July 2022, Complex Liver Transplant at Kamineni Hospitals brings new ray of hope into life of 49-year-old Patient, Sorano, a premium Italian dining experience is all set to welcome gourmands for some Buon Cibo, Innisfree Green Forest Campaign Re-Surfaces Hope for A Greener Future, Cafe Treat at Pride Plaza Hotel Ahmedabad Introduces Midnight Buffet, on Spruce up your wardrobe this winter with the collection from Rangriti, on Myntra partners with Urbanic; deepens its connect with fashion-forward Gen-Z by bolstering its fashion-in-trend portfolio, on Fossil Expands Partnership With Flipkart And Myntra, Launches Latest Gen 5E Series In India. Copyright 2022 Bennett, Coleman & Co. Ltd. All rights reserved. Consumers are increasingly relying on live commerce for seeking shopping inspiration and we intend to optimize their experience, leveraging our keen context expertise in the field of fashion, beauty and lifestyle. This edition will focus on shaping mindsets around celebrating unfiltered, and real conversations alongside the most relevant and credible voices. In addition, Myntra will work with some of the other chosen contestants and help them realise their dream of becoming a fashion star. No cash payments/ UPI will be expected. Writing for various national and international publications has given Saloni an understanding of the science of social media. Myntra Studio provides our users with access to 20,000+ original, inspirational, and shoppable fashion, beauty, and lifestyle content assets at scale. As a brand that strongly resonates with the youth, our association with Myntra will allow us to leverage our combined strengths to ensure the show achieves significant reach and scale.. He extremely admires the will of people to work. Kolkata, brace yourselves as the ATRASKI model hunt is here to change the fashion game! He loves todress up according to his mood. Bitcoin betting can make your day even more exciting. Sharing his career goals, Derek says, My goals? Social platforms drive 70% of purchase decisions for consumers, especially for those who are fashion-forward, such as Gen Z, which is a cohort that is significantly skewed towards content viewing, takes inspiration from social media and undertakes trust-based shopping. The people, Its always about the people, they got a humble heart that is always open to everyone.. Thandiwe Kulate is full of life & positivity! Sometimes the modeling industry gets a bad rap with the jealousy and egos encountered between other models and agencies. Through this show, Myntra intends to leverage the strong relationship between fashion and social media, by creating a unique property that takes a seat in the middle of this combine. Contestants will compete on a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. Copyright World Model Hunt 2017-2022. What are your plans for Myntra Studio for 2022? And feels that every individual might have faced such complication with the agencies or with models. One will find it everywhere in the world, not only in the fashion industry. We strive to create a safer space for talents to flourish. The influencer ecosystem in India has begun to significantly scale up, with new digital content-first creators having roughly grown from 2 lakhs to 20 lakhs over a period of 12-18 months. Also known as Queenandro she continue to challenge the norms and rules put forth by the conventional society. 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