With more than half of B2B companies (58%) plan to adopt the technology. During the survey, seven percent of responding B2B and 10 . The research looks at what B2B marketers are doing to measure content marketing performance. The trend is going to continue in 2021. 77% of B2B firms have a content marketing strategy. 57 percent of LinkedIn users are male and 43 percent are female. It also includes new estimates for B2B display and search ad spend. But let's look at some of the most surprising stats in more detail. In fact, it matches the ROI of social media marketing efforts. 60% of all B2B tech buyers are millennials (age 25 . ABM mostly refers to the data-driven personalization of a single company's journey through marketing and sales teams' aligned work. The marketing automation industry is expected to reach 8.42 million by 2027. The global e-mail marketing market was valued at $7.5 billion in 2020 and is projected to increase to $17.9 billion by 2027. Improve your email marketing strategy for 2021. Optimizing Your B2B Content Marketing Campaign. This report details the most important market shifts in our July 2021 forecast for US B2B advertising. Eight in ten B2B leaders say that omnichannel is as or more effective than traditional methods—a sentiment that has grown sharply throughout the past year—rising from 54 percent at the start of the pandemic to 83 percent in February 2021. With a compound annual growth rate (CAGR) of 9.8% from 2020 to 2027, the future looks promising for marketing automation. General Email Marketing Statistics and Best Practices. Let's dive in. By Diana Palau, on 4 May 2021. 67% of B2B buyers prefer to research online alone and not talk to a seller at all. Even with the current postal rates, direct mail marketing provides a strong return on marketing investment. Benefits and Goals of Marketing Automation 3. . 86% of consumers appreciate honesty and authenticity in brands. US companies spent more than $350 million on email marketing in 2019 and this number is expected to grow in 2020 [9]. (Source: HubSpot) Almost 70% of B2B buyers find and consume content directly from a vendor's website. In 2021, the average conversion rate of emails is 1.22%, according to Barilliance. (Source: Edelman) 31% of B2B marketers view email newsletters as the best content for nurturing leads. 98% of B2B marketers create social media content, newsletters, and blog posts. ( Statista, 2021) There are 4 billion daily email users. 10 Video Marketing Statistics for 2021. Direct mail stats published by Marketing Charts show that direct mail brings a 29% ROI while social media has a 30% ROI. (Casted, 2022) More than half of B2B marketers (61%) publish videos and webinars. In 2021, we saw a number of trends take off and make their way into B2B ecommerce: mobile-first sites, personalization, and adopting omnichannel selling being just some. But… 25. LinkedIn's adoption of stories and live streams is evidence that personal interactions are increasingly in demand for professionals. Founder & chief strategist, Digital Delane. you can click / tap on any stat to scroll down for more context & insight on the numbers) Our collection of the latest B2B marketing statistics. Open and click-through-rates. Adoption and MarketGrowth of Marketing Automation 2. 97% of B2B . 31% of B2B marketers view email newsletters as the best content for nurturing leads. According to digital marketing statistics, US$6 billion is spent on B2B digital marketing each year in the US alone. 20% is the average open rate for B2B emails. Content marketing is an important element of an effective multichannel strategy. Email marketing remains a highly effective way to engage consumers. They also create whitepapers (47%) and podcasts (32%). 11. Build Your B2B Video Marketing Strategy. Marketing spend is expected to grow by 14% in 2021. We've finally turned the corner to 2021 and like many other marketers in the B2B world, I am ready to make this year better than ever. Now let's look at the differences between B2B email marketing and B2C email marketing. 4. With that in mind, here's my rundown of the 12 most important B2B marketing tactics for 2021, and all the reasons you can't afford to ignore them. B2B Email Marketing Statistics. That makes it the top traditional social network for B2B research, with only YouTube coming in higher at 50.9%. Unlike most stats posts, all of these stats are 100% up-to-date.In fact, I go back and update this page with new stats every 6 months. B2B Marketing Statistics: Plans in 2021. Juntae DeLane. Marketers love video because it . B2B Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) B2C Content Marketing Benchmarks, Budgets, and Trends by Content Marketing Institute (2021) By understanding these email marketing statistics and putting our takeaways into action, your email marketing will remain competitive in 2021. ; 45% of buyers use reviews during their purchase process. - Emailmonday "The Ultimate Marketing Automation stats". (Hootsuite, 2021) Facebook's projected worldwide advertising revenue for 2021 is $94.69 billion. 43) 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Multichanel Marketing Statistics 2021 (Key Trends) . 7. ROI. KEY STAT: The US B2B digital ad market grew 32.5% in 2020 and will grow 24.9% this year for nearly $11 billion in spending, according to our July 2021 estimates. Last updated on August 14, 2021. The B2B Ecommerce Trends and Statistics to Follow in 2022. by Michael Keenan. These are some of the questions we will be seeing to answer as we explore the b2b marketing trends to expect in 2021 Introduction It's a sweeping feeling across the business world that 2021 will be a year fraught with uncertainties and many unknown variables. When examining B2B advertising, social media advertising was used by 83% of marketers and ranked second in success (29%) behind search engine marketing (33%). B2B Industry Statistics; B2B Customers Statistics (P.S. Built to Bloom Infographics. You're here for business-to-business (B2B) marketing stats, and this post has more than 100 of them. 82% of B2B content marketers used Twitter for organic content marketing in the last 12 months. Content marketing statistics. More than 80% of B2C content marketers saw budgets stay the same or increase in the second half of 2020. Let's get into it. Digital marketing will be a key component to your overall marketing strategy in 2022. According to a study, 97% of B2B marketers use LinkedIn for content marketing. Only LInkedIn ranks higher, at 96%. And this study backs it up. - Pepper Global "B2B Marketing Automation Report 2014 . According to B2B stats, 52% of B2B marketing decisions are based on data. 21. 89% of marketers consider influencers comparable or superior in ROI to other popular marketing tactics, and 57% of B2B marketers say influencer content outperforms their own brand content. It may be counterintuitive, but a majority of B2C content marketers saw their budgets . B2B emails get the most engagement on Tuesdays out of every other day in the week [8]. So much so, that 40% of B2B marketers say email marketing is a tactic that is critical to their success. Most email marketing providers don't share official data on conversion rates, as many users do not use the platform to track conversions directly. Given the unique changes and challenges of 2020, we added a set of questions to gauge marketers' responses to the pandemic in the short term and as they plan for 2021. Sixty-six percent of the group expect increases in their 2022 budget, and one in five say the increase will be greater than 9%. Many people would probably find stats boring, but they can actually be incredibly helpful to guide your B2B video marketing strategy. Buyers consistently use these top 5 information sources to make purchasing decisions: Product demos, Vendor/product websites, User reviews, Vendor reps, and Free trials/accounts. Email marketing is one of the most powerful tools for B2B businesses to generate more leads and sales. (Statista, 2020) U.S. businesses spent 18.5% of their marketing budget on mobile marketing in 2020, and this figure will reach 23.3% in 2022. (Casted, 2022) More than half of B2B marketers (61%) publish videos and webinars. As we dive headlong into 2021, let's take a look at a few B2C key content marketing statistics and trends that will help us plan for the year ahead. That audience will then become your customers! Lee Odden on Jan 4th, 2021 B2B Marketing, Influencer Marketing. The most successful B2B marketing teams allocate up to 40% of their total marketing budget just on content marketing. Aaron Brooks Jul 14, 2021 73 min read. Event marketing plays a large role in achieving business goals. In the case of B2B marketing, webinar hosts make the most out of it. B2B email marketing statistics. This number is expected to climb to 4.6 billion by 2025. Below Are Top B2B Digital Marketing Statistics from 2018, 2019, and 2020 that Will Help Drive Your 2020 Marketing Strategy General B2B Digital Marketing Statistics. Moreover, 83 percent of B2B leaders believe that omnichannel selling is a more successful way to . Weidert Wednesday: B2B Marketing Video Statistics for 2021 Posted by Isaiah Wells on February 24, 2021 If you've been weighing the evidence to decide whether now is the time for video in your B2B digital content marketing program…the short answer is YES. Read this article. 2021 B2B Loyalty Stats Check back soon for more statistics added as they are released 2021 Travel Stats. By comparison, 33% are urban businesses, and 25% are based in rural areas. (Research and Markets, 2020) With its projected revenue by 2027, the B2B ecommerce market will outgrow B2C ecommerce sales. In a recent survey, 60% of respondents stated they consider purchasing a product after they have read about it. According to the Content Marketing Institute, 43% of marketers surveyed say their 2021 budgets were higher. New B2B Marketing Statistics For 2021. . Following the recent surveys, the overall conversion rates are from 40% to 55% in 2018. In early 2021, a study was conducted on social media platforms usage by business-to-business and business-to-customer marketers worldwide. Deliverability. This field is traditionally dominated by very specific marketing forms, often unlike those utilized in consumer marketing. 25. Email on mobile. B2B marketers should know that LinkedIn is a key tool to use as part of your marketing strategy and campaigns. 73% of the total attendees turn into lead generation. Our data shows B2B marketers reallocated their budgets and went online for a successful year of virtual events ranging from VIP experiences to corporate events. (99 Firms) Once they've read a vendor . Jan 18, 2022. If you're beating the average, you have a strong foundation to build on, but you can still achieve incremental improvements—and sometimes, major leaps of improvement. The statistics above, averages from 120+ content marketing campaigns with varying results, depend on a thoughtful implementation of content marketing and SEO, as well as the utilization of conversion optimization best practices on each page.. As automation systems continue to grow, more money will be invested to keep it up and current with the trends. Companies that prioritize marketing efforts are 13x more likely to see positive ROI. If you need to convince your C-suite or manager to set aside money, time, or other resources for your B2B marketing efforts, these stats should help. Base: B2B content marketers whose organizations were minimally/not at all successful with content marketing in the last 12 months. B2B, or B-to-B, or BtoB Marketing: General Stats A large majority, 73% to be exact, of B2B buyers involved in doing research and making the decision are millennials and over 1/3 are the sole . Influencer marketing, AI, and re-targeting complete the top 5 trends . Account-based Marketing (ABM) was one of the hottest B2B marketing trends last year. (Marketing Land, 2019) A Facebook ad costs $0.97 per click on average. The world of B2B marketing was flipped on its head a few years ago when digital marketing channels made it easier than ever to access your customers. #1: Businesses are the most trusted institution for information in 2021. Surprising B2B video marketing statistics for 2021 81% of businesses are now using video for marketing (Hubspot) People love video - it's entertaining, engaging, and easy to digest. 32. 37 percent of US adults who use LinkedIn are between 30 and 49 years old. Selling on the internet. 98% of B2B marketers create social media content, newsletters, and blog posts. On the other hand, in B2C webinars, the lead generation survey shows 20% to 40%. 3. (99 Firms) Once they've read a vendor . The average percentage of marketing budgets invested in analytics is projected to increase from 6.7 percent in 2018 to 21.3 percent in 2021. So if you want to find data and facts on: Email marketing. 50.9% of recipients say they find postcards useful. 21. 20% is the average open rate for B2B emails. Clearly, the value of video marketing cannot be overstated. They also create whitepapers (47%) and podcasts (32%). See: Deloitte report: six marketing trends for 2021. Strategy #1: Account-Based Marketing (ABM) As a marketer, your natural instinct is to focus on bringing in as many leads as possible. (Casted, 2022) Influencer marketing spend has increased by 70% year-on-year. You can read the full results of the research hot off the virtual presses today in the 11 th Annual B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 . Here are nine statistics (with a few bonuses) about B2B sales that will inspire your sales team to innovate. (Source: Statista, Statista) Business-to-business marketing has seen significant shifts in the last few decades. In order of usage,, it's email marketing > event marketing (Webinar would replace this in 2021) > content marketing. In this guide, you'll find 30+ B2B marketing statistics to have on your radar for 2022. Marketing in general has seen considerable changes in recent years with the shift towards digital content, and B2B marketing is no exception.The types of content people consume and the ways marketers can reach new audiences continues to evolve. Facebook business statistics 31. By Infographic B2B on August 31, 2019. B2B video marketing statistics show video ranks second, with only 5% less. (Forrester, 2019) The B2B ecommerce market is projected to reach a value of $20.9 trillion by 2027, at a CAGR of 17.5%. This infographic from Oberlo discusses about 10 video marketing statistics that you need to know in 2021. B2B marketers who reported low levels of content marketing success (minimally/not at all successful) said it was mostly due to content creation challenges (63%) and strategy issues (51%). Buyers consistently use these top 5 information sources to make purchasing decisions: Product demos, Vendor/product websites, User reviews, Vendor reps, and Free trials/accounts. While there are no hacks or quick fixes for the top B2B marketing challenges we'll be facing next year, the more we know about what we're up against, the better prepared we'll be. 12. Consumer behavior stats Consumer behavior changed significantly in 2020 and social media marketers need to adjust their expectations in response to these new statistics. 27% of B2B content marketers used Twitter ads in the last 12 months 58% of consumers consider UGC as the most authentic form of content. B2B Marketing Trends to Watch in 2022 [New Data] HubSpot's Blog team conducted research to determine the challenges, opportunities, and initiatives that most B2B marketers are focusing on in 2022. 42% of businesses on Facebook are based in the suburbs. Here are some email marketing statistics that give some insight into how B2B businesses utilize email marketing. B2B Event Industry Statistics. Content Marketing Stats 2022 When used effectively, it's a great tool to help you identify, grow, and discern your audience. These stats highlight many of the challenges, opportunities, and changes unfolding here in 2021. B2B marketing to resemble B2C marketing. 5% is the average click-through rate for B2B emails. Top 6 B2B Marketing Strategies and Trends for 2021 Posted by Keith Voss on January 28, 2021 Remember all those marketing plans you made for 2020 and your strategies that were painstakingly crafted to catapult your company to a new stratosphere of sales and marketing success? Less than half that number (21%) use analyst rankings and reports. Here's a summary of the LinkedIn statistics you need to know in 2021: LinkedIn has over 740 million users in more than 200 countries and territories across the globe. . And rightly so. 48.5% of B2B decision makers use Facebook for research. 93% of B2B companies say content marketing generates more leads than traditional marketing strategies. Marketers report 'measuring the ROI of marketing activities' will be their number one challenge in 2022. 20. Today, I'll share six new B2B content marketing statistics that everyone should know. This is a complete list of the most important email marketing statistics every marketer needs to know in 2021. 85% of B2B marketers say lead generation is their most important content marketing goal ( source ) 41% of B2B leaders noted that selling directly to customers online is a significant business opportunity in 2021. By following video consumer trends and preferences that are backed by hard facts and figures, you can confidently build the best approach for your marketing goals. Email was the 3rd most popular Organic Content Distribution Channels used by B2B businesses in the last 12 months Switch off the automated responses and focus on being even more human in 2021. Content marketing costs less but produces more leads. LinkedIn B2B Focused Statistics 42) 97% of B2B marketers. 46% of B2B marketers consider it to be the latest trend for 2021. Related: Top B2B Marketing Stats The B2B ecommerce market is expected to reach $1.8 trillion by 2023 in the US that is a 17% increase in total sales (BigCommerce). 88% percent of B2B marketers say their homepages talk primarily about their companies, products, and services. If you're a little behind the . B2B marketing is an ever changing industry with trends that come and go. B2B Digital Marketing Statistics 11. 1. Facebook has a 2.14 billion advertising audience as of the third quarter of 2020. To help answer these questions on measuring B2B content performance, Ascend2 and KoMarketing Associates fielded the Measuring Content Marketing Performance Survey between February 17 - 25, 2021. Content marketing statistics. Check out the most notable stats, trends, and data from the journey below! Content is a conversion tool. 64% of women and 68% of men have felt an emotional connection with a brand. Twitter is tied with Facebook for this Twitter business statistic. Less than half that number (21%) use analyst rankings and reports. 74% of travelers say they will spend more time choosing a destination this year in 2021 (TripAdvisor) 66% of travelers say they will spend more time reading reviews about destinations in 2021 (TripAdvisor) B2B marketers plan to invest in these top five areas in . Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. Infographic B2B. In a survey conducted among U.S. B2B marketers in August 2021, respondents were asked about the changes in their spending plans on traditional and digital media. (Statista, 2021) 81% of mobile marketers in the U.S. used location data on mobile devices in 2019. 77% of B2B firms have a content marketing strategy. 21 Stats for Your 2021 Digital Marketing Strategy. To boost your email marketing strategy, speak to one of our email marketing experts today. Visual Storytelling Made Easy! For 100 registrants, up to 40% attend the . ; 45% of buyers use reviews during their purchase process. Experts expect that the global B2B ecommerce market sales will hit $12 trillion by 2020. ( Statista, 2021) The number one ranked website on Google's search results has an average click-through rate (CTR) of 31.7%. Here are the digital marketing statistics 2022 you don't want to miss! If your team lacks some of the specialized skills necessary to deliver a content marketing campaign of . New B2B Marketing Statistics For 2021. Whether you're looking for trends, insight, or facts to back up your marketing plan, these B2B marketing statistics for 2021 will provide you with the information you need.Even better, they're organized by topic, so you can find what you want even faster. (eMarketer, 2019) 37% - The increase in Facebook ad impressions. (SEMrush, 2019) In the marketing industry, the top-performing articles are over 5,700 words in length. (SEMrush, 2019) Search is the number one traffic source to blogs across all industries. Savvy marketers tap new ways to win hearts and minds. According to Forrester Research, B2B ecommerce will drive $1.2 trillion in revenue by 2021. Mobile devices (excluding tablets) generated 50.81% of global website traffic in 2020. 193 B2B marketing professionals participated in the survey. 2021 comes with lots of exciting trends and opportunities to meet your audience's needs, and it brings an equal number of challenges. 16% of B2B organisations' top marketing spend is email marketing. What's worth noting is that some of these businesses use the three together. 1. These email marketing campaign statistics will help you determine where you can focus your efforts when building your email strategy for 2021. One source of inspiration I've found effective are the insights from . 60% of all B2B tech buyers are millennials (age 25 . According to B2B . 5% is the average click-through rate for B2B emails. Twitter for business statistics 24. (Casted, 2022) In this post, you'll find a collection of 45 original sources for marketing statistics, studies, and surveys to your research needs. Content Marketing Statistics. Check out these 2021 content marketing stats and trends to help you plan for 2022. You'll love the massive list of up-to-date stats on this list.. 77% of tech vendors plan to use product demos and 73% will use the company and product website as marketing tactics in 2021. 67% of B2B buyers rely more on content to research and make purchasing decisions than they did a year ago . Email marketing plays a big part in B2B marketing strategies. (2021) Jump to section: 1. 6 Eye-Opening B2B Content Marketing Statistics for 2021. 74% of B2B buyers admitted to doing the research before involving in any online purchase (Forrester). That's just over one sale in 100 emails. Over 8 in 10 business employees say they prefer communicating via email over other methods [8]. See: Deloitte report: six marketing trends for 2021. It's a complex digital marketing channel, so use these organic search statistics to keep track of current trends: As of June 2021 - 87.8% of searches come from Google, Bing is 5.6%. (Source: HubSpot) Almost 70% of B2B buyers find and consume content directly from a vendor's website. 45 B2B Influencer Marketing Statistics to Optimize Your 2021 Marketing. The coronavirus pandemic changed how the world did business in 2020.
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